Summary of Fundamentals of Strategy (2nd edition):
• Introduces key concepts and frameworks of strategy in a concise and accessible way.
• Explains how organisations develop, implement, and adapt their strategies.
• Covers topics like external environment analysis, strategic capability, strategic options, and strategy in practice.
• Includes real-world case studies from different industries.
• Focuses on essential models and tools (e.g., SWOT, PESTEL, Porter’s Five Forces).
• Designed for students and professionals needing a basic but solid understanding of strategy.
Summary of Fundamentals of Strategy (2nd edition):
• Introduces key concepts and frameworks of strategy in a concise and accessible way.
• Explains how organisations develop, implement, and adapt their strategies.
• Covers topics like external environment analysis, strategic capability, strategic options, and strategy in practice.
• Includes real-world case studies from different industries.
• Focuses on essential models and tools (e.g., SWOT, PESTEL, Porter’s Five Forces).
• Designed for students and professionals needing a basic but solid understanding of strategy.
